Grandes noticias para MOTUC en SDCC

Rey Hiss escribió:Genial el logo, me dan ganas de hacerme una remera con el logo, si se consigue en buena calidad, es una buena para hacer.

How do you think the fans at SDCC will react to the four big MOTUC announcements?

Toy Guru here:
“Personally, I think they will be blown away! We’ve been cooking up surprises for a few months and we now have confirmed 5 huge announcements. A few things that were not originally planned for the 30th have come together and we are upping the ante once again!”

From the June/July 2011 issue of TV Kids. I will add this to the main page later today...

Another company that is reintroducing popular brands is Classic Media. "The heart of what we do is reinvent the classics of yeserday; [in doing so] we come in from this amazing perspective of having a built-in affinity and a built-in awareness," says Nicole Blake, the company's executive VP of global marketing and consumer products. Currently, the properties Classic Media is reinventing include Where's Waldo?/Where's Wally?, Postman Pat, Voltron and Masters of the Universe

"The beauty of working with a classic is that there is something that made it work the first time," says Blake. "So we identify the DNA of that property: Why did kids care about it when it first came out? Why did it have so many fans? We stay true to that but present it in a fun and fresh way. It's about having visibility and creating an event and a way for fans to engage with the brand. That can be done with TV, gaming, publishing or film. For example, we brought back Where's Wally? with new publishing and gaming. In the case of Voltron, the new TV series Voltron Force premieres this month on Nicktoons in the U.S., and that will be the first media event of the franchise in ten years."

Mattel wil develop toy lines based on classic Voltron and the new Voltron Force; they are scheduled to launch in 2011 and 2012, respectively, THQ is preparing video games; the first is scheduled for release this fall. Other products include T-Shirts, tops, swimwear, sleepwear, costumes, graphic novels and comics.

"When you are reinventing a classic the strategy is to reengage the people that grew up with that property and remember it," says Blake. "Whereas when you are launching a new property, you have to establish awareness first and foremost. With Tinga Tinga Tales, a new property, it was very important for us to have a big event, which was the television show to launch with."

CONDE DECAPITADO escribió:Si la historia que cuenta es buena no me interesa tampoco la calidad de la animación.

heavy-eternium escribió:me pregunto que significara reinventing para classic media .

heavy-eternium escribió:el otro dia estaba mirando la serie speed racer -new generation (se que este no es el mejor ejemplo) y pensaba si luego de 4 series es tiempo para una serie secuela -nueva generacion ,nuevo heroe y nuevos personajes en lugar de otra remake .
quizas los niños necesitan un heroe que les pertenezca a ellos y no a nosotros y esto le daria una vuelta de tuerca, seria como algo nuevo para los niños pero a la vez seria universo motu.
recuerdo la serie que querian hacer "he-ro son of he-man"

que piensan sobre esto ? es una locura o una estrategia de marketing buena?